Writing simply: language choices for the GOV.UK navigation – Government Digital Service

Writing simply: language choices for the GOV.UK navigation

Writing simply: language choices for the GOV.UK navigation

Posted by:
Russell Davies, Posted on: 7 February 2012

Content design, GOV.UK

Hello, I’m Russell Davies, I’m helping out at GDS with the way the site looks and feels and how we explain it to users.

This is clearly way less important than getting the site to work properly and to the practical UX work of getting people to the content they need, but we thought you might be interested in some of the little language decisions we’ve made around the edges of the site.

Our first decision was to distinguish between the language of the core editorial content of the site (which is brilliantly clear and tight, a really nice job, already written about by Sarah Richards) and the language of the navigational elements; the error messages, the help pages, the disclaimers, that sort of thing. We’ve made those slightly different. The best analogy we could come up with is that it’s like someone handing out leaflets at an information desk. The leaflets have to be written in [...]

Read article at gds.blog.gov.uk

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