Why It's Essential All Customers Can Easily Access Your Website – Forbes

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Why It’s Essential All Customers Can Easily Access Your Website

Niv Penso
Forbes Councils Member

Forbes Technology Council

COUNCIL POST
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author.

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Apr 18, 2023,07:45am EDT|

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Niv Penso, CTO at accessiBe.

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Imagine you own a store, and a potential customer is standing outside, ready to spend money, but they can’t enter the front door. For some reason, your shop is locked, keeping this potential customer from becoming a loyal patron.

This is the experience of 26% of the U.S. population who are living with a disability and are locked out of your business’ website—if it’s not accessible.

Regardless of demographics, however, consumers want to access websites that are not complicated to use. If you own or operate an inaccessible website, you may have noticed that all online consumers prefer a smoother, digital user experience. If the experience is not clean and user-friendly, potential consumers will leave your website, likely never to be seen or converted again.

And, with a collective amount of $1.28 trillion in disposable income, the U.S. disability communities are not a population you want to exclude from [...]