Wethe15: Paralympic Committee launches new ad campaign – video

The International Paralympic Committee, along with dozens of other major organisations, has launched an advertising campaign entitled WeThe15. The number 15 represents the estimated 15% of people across the world who have a disability. The campaign’s message is essentially that people with disabilities do not need pity, but do deserve respect. The WeThe15 campaign will be a key feature of the Paralympics Opening ceremony on Tuesday 24 August. 

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