WebAIM: Constructing a POUR Website – Putting People at the Center of the Process

Constructing a POUR Website
Putting People at the Center of the Process

Article Contents

  • Current page: Page 1: Putting People at the Center of the Process
  • Motivations to Create Accessible Web Content
  • Understanding the User’s Perspectives and Needs
  • Moving Beyond Technical Accessibility
  • Focusing on the Principles of Accessibility
  • Page 2: Perceivable
  • Page 3: Operable
  • Page 4: Understandable
  • Page 5: Robust
  • Motivations to Create Accessible Web Content

    There are at least three main kinds of reasons that might motivate people to create accessible web content:

  • To improve the lives of people with disabilities (human-centered motivations)
  • To capitalize on the a wider audience or consumer base (marketing or economic-centered motivations)
  • To avoid lawsuits and/or bad press (public relations and punishment-centered motivations)
  • All of these can be good reasons. Accessible web sites will accomplish
    all of these goals. The motivations are listed in order of most altruistic
    to least altruistic, but as long as the web site is accessible in the end,
    perhaps it does not matter what the developers’ motivations were to begin
    with.

    No matter which motivation works for a particular developer, one principle
    will always hold true: web accessibility is most easily achieved when people
    are at the center of the process. Even those who [...]

    Read article at webaim.org

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