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The Same Link Twice on the Same Page: Do Duplicates Help or Hurt?
Hoa Loranger
Hoa Loranger
March 13, 2016
2016-03-13
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Summary:
Eliminate redundancy on webpages whenever possible to reduce cognitive overload. Each extra link makes your site harder to use.
A question I get asked frequently at UX conferences is whether to provide multiple links to the same content (from the same page). The answer is generally no. While the intent is good, the long-term outcome is not what you might expect. In many situations, it’s better to streamline your interface with few clear choices than to offer more links intended to capture a broader audience.