The Business Case for Digital Accessibility | Web Accessibility Initiative (WAI) | W3C

The Business Case for Digital Accessibility


This article examines the rationale for organizations to address accessibility. It includes tangible and intangible benefits, and the risks of not addressing accessibility adequately. It explores how accessibility can:

  • Drive Innovation: Accessibility features in products and services often solve unanticipated problems.
  • Enhance Your Brand: Diversity and inclusion efforts so important to business success are accelerated with a clear, well-integrated accessibility commitment.
  • Extend Market Reach: The global market of people with disabilities is over 1 billion people with a spending power of more than $6 trillion. Accessibility often improves the online experience for all users.
  • Minimize Legal Risk: Many countries have laws requiring digital accessibility, and the issue is of increased legal concern.

Note that “web accessibility” and “websites” throughout this article include web and mobile applications and other digital technologies.

Is there a Business Case for Accessibility?

A business case is a necessary tool for organizations when planning for various initiatives. Whether an organization is commercial, educational, non-profit, or governmental, most require justification for dedicating
resources such as money or effort in support of a specific
organizational policy or goal. “Business” [...]

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