The Business Case for Digital Accessibility
February 28, 2019
How can digital accessibility drive innovation, enhance your brand, extend your market reach and minimise your legal risk?
A new resource called The Business Case for Digital Accessibility explores key advantages of web accessibility to businesses of all types. Developed by the World Wide Web Consortium (W3C) Web Accessibility Initiative (WAI), it provides research and examples to inspire confidence among leaders and decision-makers that continued investment in accessibility is good for your business.
‘A research study of Fortune 100 companies indicates that disability inclusion, as part of an overall diversity strategy, is common practice among high-performing businesses.’
The web offers the possibility of unprecedented access to information and interaction for many people with disability. However, many web products are developed with accessibility barriers that make them difficult or impossible for some people to use. Accessibility means that websites, applications, tools, and technologies are designed and developed so that people with disability can use them. A valuable by-product is better usability for everyone.
‘Accessible design is by its nature flexible, allowing content to faithfully render across a broad spectrum of devices, platforms, assistive technologies, and operating systems. [...]