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Retail
The $400 billion adaptive clothing opportunity
Mass labels like Asos and Target are dressing differently abled people, but there is unmet demand for fashion-forward, professional styles.
29 July 2019
IZ Adaptive
Key takeaways:
- The global market for adaptive clothing is expected to be valued at nearly $400 billion by 2026.
- The costs of creating lines for differently abled customers are comparable to launching an extended sizing collection, but brands need to spend time talking to medical professionals.
- There is demand for styles that are fashion-forward as well as functional, but higher-end labels still lack appropriate points-of-sale.
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