Six Tips For Making Vaccination Registration Websites More Accessible For All

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Apr 5, 2021,07:00am EDT|

Six Tips For Making Vaccination Registration Websites More Accessible For All

Stephen Rosa
Forbes Councils Member

Forbes Agency Council

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author.

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CEO/chief creative officer of (add)ventures and Emmy-winning writer/producer.


Hearing how difficult it has been for many older adults, their caregivers, people with disabilities and non-English speakers to register for Covid-19 vaccinations hasn’t surprised me, but the extent of the poor user experience is a concern with potentially huge public health consequences.

When the head of digital at my firm, Lisa Curtis, expressed frustration over the difficulty of registering her 75-plus-year-old parents online to receive their Covid-19 vaccines, my concern shifted to fear and then anger. Given health officials’ emphasis on Covid-19 vaccination, we cannot afford to lose wide swaths of the population because they abandon a burdensome registration process.

Lisa has decades of user experience working at top design firms, solving problems for industry, healthcare and education leaders. A human factors engineer by training, Lisa has empathic digital design and information architecture expertise that helps her see patterns and processes where others [...]

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