Selling Accessibility – Positive Factors (External)
Written on August 18, 2012
This is the third post in a series of posts on Selling Accessibility. If you haven’t already, head on over to Selling Accessibility – An Introduction to get caught up.
As promised in my last post, I’d like to switch focus to positive factors. In this case what I want to talk about are external positive factors. External positive factors are those things which are outside of your control. These are things which you may be able to use to your advantage, but you cannot control these factors. These either exist or not and can be used to help make your case for accessibility within the organization stronger or, more accurately, easier.
Executive Sponsorship
The first, and in my opinion, most important positive factor is Executive Sponsorship. In any organization, no effort is expended and no money is spent without an executive calling for it to happen. Authority to determine how to spend time and money diminishes the further away you get from the top of the proverbial org chart, especially in very large organizations. Often, unfortunately, the employees on the bottom of the ladder feel powerless to make any significant changes to the [...]