ParentingInclusion blindnesskellogg’s
Rice Krispies Treats Just Took A Real Step Toward Inclusivity
Kids with visual impairments can get loving messages with their snacks through Braille stickers and audio boxes.
By Kristen Adaway
Aug 7, 2018, 06:47 PM EDT
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Rice Krispies Treats
Kellogg’s is increasing accessibility to the full joys of Rice Krispies Treats for children with visual impairments.
Last year, the packaged food giant rolled out writable wrappers on individual Rice Krispies Treats so that parents and others could pen encouraging messages for kids to read at school. But those notes wouldn’t reach some 62,000 American schoolchildren who are blind or low-vision, as the company said on its website.
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So Rice Krispies announced Tuesday that it has partnered with the National Federation of the Blind to create “Love Notes” in the form of Braille stickers and recordable audio boxes, allowing kids with visual impairments to get a verbal boost with their snacks too.
Rice Krispies Treats
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The Braille stickers come in sheets of eight with preprinted uplifting phrases such as “You’ve Got This” and “Love You Lots.” They’re shaped like a heart, which matches the spot for writing notes on the Rice Krispies wrapper.
Because some children don’t read Braille or respond better to the [...]