NAD And VUDU Reach Agreement To Caption 100%
The National Association of the Deaf (NAD), a non-profit civil rights organization of, by, and for deaf and hard of hearing individuals, and VUDU, Inc., a wholly owned streaming entertainment subsidiary of Walmart, have reached an agreement for VUDU to caption 100% of programming content streamed through VUDU’s Video on Demand Service.
The agreement indicates the parties’ mutual intent to increase access for people who are deaf and hard of hearing to movies and television streamed on the Internet. VUDU has ensured that as of January 16, 2015, every title listed in its catalog is closed-captioned or subtitled. In addition, VUDU has committed to captioning all newly-acquired content as soon as that content is made available to the public.
Howard A. Rosenblum, CEO of NAD, said, “Online streaming entertainment has become one of the most popular methods of viewing movies and television shows. The National Association of the Deaf is thrilled to announce that 48 million deaf and hard of hearing people will be able to fully access VUDU’s Video on Demand services.”
“We are grateful for NAD’s guidance and are excited to be offering VUDU’s entire library of HD movies and TV to customers who [...]