Lights! Camera! Caption: A Beginner’s Guide to Developing Accessible Video Experiences
By Preston Radtke
Published September 16, 2020
Much like websites and digital files, videos have accessibility practices that should be followed to meet certain standards, and to increase overall viewership. Audio description, synchronized captioning, and transcripts are just a few of the practices used to ensure accessible videos for all.
Why video accessibility is important
From a legal standpoint, laws such as the Americans with Disabilities Act and the 21st Century Communications and Video Accessibility Act set guidelines that determine if a video is accessible or not. Violations of these laws or similar laws may result in legal action against the producer of the video.
Creating accessible videos can be extremely beneficial from a financial perspective. The World Health Organization estimates that approximately 15%, or roughly one billion people worldwide live with some form of a disability. Creating videos that are inaccessible makes it impossible for persons with disabilities to view and interact with that content. Which means that a business with inaccessible [...]