Is Lack of Information Access Getting Between You and Your Customers?
By Kim Casey, Technology Accessibility Consultant and Grant Writer, GoodMaps
Published March 24, 2021
How much of your budget would you say goes to helping customers find their way around? How disability friendly is your business? How important is capturing this market?
Depending on the source, there are between 12.7% (PDF) and 26% of the U.S. population who live with a disability. People with disabilities often employ alternative ways to best get around independently. For example, someone who is blind might benefit from a verbal description of their surroundings, including layout of the building and where important items are located. People with mobility impairments, whether they use an aid like a wheelchair or simply must have more access to resting spots, benefit from knowledge about the size of spaces like hallways and doors, the existence of steps, escalators and elevators, and the availability of places to rest or to get additional information and assistance.
Obstacles to an accessible building
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