How Love All Tennis Co Uses Tennis And Technology To Raise Awareness Of Disabled People

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How Love All Tennis Co Uses Tennis And Technology To Raise Awareness Of Disabled People

Steven Aquino
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Opinions expressed by Forbes Contributors are their own.

Steven covers accessibility and assistive technologies.

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Jan 18, 2024,01:21pm EST

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Love All is a tennis apparel brand dedicated to using fashion to uplift disabled people.

Luke Raymond

For apparel brand Love All Tennis Co, its name is a double entendre.

For one thing, the word “love” in tennis refers to 0; thus, “love all” refers to a score of 0–0. For another, the name pays homage to Love All founder Kristen Greene’s son Boomer. Greene and family adopted Boomer from China when he was 2 years old. He has Down syndrome and autism, with Greene telling me in an interview earlier this week Boomer “loves unconditionally and inspires us in so many ways [and] he acts as a reminder every day of our lives to love everyone despite their differences.” The Louisiana-based Love All donates a portion of its profits, 10%, to an organization called Sandal Gap Studios, whose [...]