How Love All Tennis Co Uses Tennis And Technology To Raise Awareness Of Disabled People

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How Love All Tennis Co Uses Tennis And Technology To Raise Awareness Of Disabled People

Steven Aquino
Opinions expressed by Forbes Contributors are their own.

Steven covers accessibility and assistive technologies.


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Jan 18, 2024,01:21pm EST

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Love All is a tennis apparel brand dedicated to using fashion to uplift disabled people.

Luke Raymond

For apparel brand Love All Tennis Co, its name is a double entendre.

For one thing, the word “love” in tennis refers to 0; thus, “love all” refers to a score of 0–0. For another, the name pays homage to Love All founder Kristen Greene’s son Boomer. Greene and family adopted Boomer from China when he was 2 years old. He has Down syndrome and autism, with Greene telling me in an interview earlier this week Boomer “loves unconditionally and inspires us in so many ways [and] he acts as a reminder every day of our lives to love everyone despite their differences.” The Louisiana-based Love All donates a portion of its profits, 10%, to an organization called Sandal Gap Studios, whose [...]

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