GG Care Aims To Make Amazon Alexa A Powerful Tool For Managing Young-Onset Alzheimer's

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Feb 4, 2022,07:00am EST|

GG Care Aims To Make Amazon Alexa A Powerful Tool For Managing Young-Onset Alzheimer’s

Gus Alexiou
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GG Care Founder David Grey with his grandmother

GG Care

The assistive technology market is often a tricky one to penetrate for new entrants for two key reasons.

Many entrepreneurs may spot a market opportunity but lack the lived experience of disability, either directly or through family members, to possess that unique insight into what users really need.

An even larger stumbling block can be the high up-front costs involved in building specialist hardware.

Any number of elegant solutions with the power to transform lives might be technically feasible but entrepreneurs are often spooked by the absence of a mass-market appeal to offset initially high research and development costs.

David Grey, the founder and CEO of GG Care a London-based dementia care tech startup, has already managed to neatly sidestep both of these obstacles to give his fledgling company the best possible chance of success.

His inspiration for wanting to come up with something that [...]