Getty Images and Verizon Partner to Close Representation Gap of Disability Voices and Stories in Media and Advertising
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By MTS Staff Writer
On Aug 30, 2022
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Five photographers awarded a total of US $40,000 to support and encourage authentic representation of disability communities in the media.
Getty Images, a preeminent global visual content creator and marketplace, together with Verizon, have today announced the recipients of a US $40,000 creative grant focused on sharing the voices, experiences and stories of disability communities.
Getty Images’ VisualGPS global research shows that despite around 20% of people globally living with some form of visible or invisible disability, only 1% of visuals in media and advertising include a person living with a disability, with wheelchairs overwhelmingly being the primary indicator of someone having a disability.
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Despite the ongoing gap in representation, a look at search data from Getty Images’ most popular visuals shows that there is an increasing interest in visuals (+5%) of people with disabilities in work and community settings, with searches related to disability growing above other trends.
“The traditional standard for visualizing people with disabilities in [...]