Everything you need to know to write effective alt text

Everything you need to know to write effective alt text

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If a picture is worth a thousand words, what is it worth to people who cannot see? In our digital world, it is easy for people with a visual disability to miss critical information or have a frustrating and negative experience. Imagine, for example, that a keynote speaker sends out their presentation after a conference. The presentation contains infographics to illustrate a key point. Without descriptions of the infographics, anyone with a visual disability cannot understand the infographic and misses out on key information.

Alternative text (alt text) is descriptive text which conveys the meaning and context [...]

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