Doable, founded & staffed by talent-with-disabilities launched | MarTech Cube

Audience/Marketing Data & Data Enhancement
Doable, founded & staffed by talent-with-disabilities launched

PRNewswire1 day agoJuly 6, 2023 Comments Off on Doable, founded & staffed by talent-with-disabilities launched

Consumers-with-disabilities research business also launches alongside agency

Sister-companies have launched today to improve disability representation in advertising & marketing, by addressing;

  • The under-representation of talent with disabilities working in advertising & marketing agencies.
  • The absence of consumers-with-disabilities research, data & insights and how this impacts the portrayal of life with a disability in advertising & marketing campaigns.

‘Doable’ is the first creative agency to be founded and staffed by talent with disabilities, while the Consumers with Disabilities Research Foundation (‘CoDi Research)’ is the first panel-based consumer research company in North America, solely focused on consumers & shoppers with disabilities.

The companies launch at a time when one-in-five working aged adults in North America live with a disability* and the same group as consumers hold disposable income of $480bn**.

Doable and CoDi have been founded by two disabled advertising agency veterans: Hugh Boyle & Bob Wagner. Hugh previously served in senior roles at WPP & Omnicom agencies, is a trans-tibial amputee. Bob held senior roles at Omnicom agencies, began his career on the client side with Procter & Gamble and Campbell’s Soup and has been hearing impaired since birth.

Together, the two bring a unique perspective to marketing for and [...]

Read article at

Article Taxonomies

Categories: ,