Designworks' Matthew Potter Talks Building Accessible Cities, Inclusivity, More In Interview

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Designworks’ Matthew Potter Talks Building Accessible Cities, Inclusivity, More In Interview

Steven Aquino
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Opinions expressed by Forbes Contributors are their own.

Steven covers accessibility and assistive technologies.

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Jul 1, 2024,05:57pm EDT

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Designworks is trying to help make cities more accessible to all.

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Designworks has opted for conciseness when it comes to conveying its mission. On its website, the company states it strives to “design systems that impact and improve the world we live in,” adding “we inspire and challenge the companies we work with to be at the forefront of design, technology and innovation.” The Santa Monica-based Designworks is a creative consultancy firm owned by venerable German automaker BMW, originally founded in 1972 before being acquired by BMW in 1995.

In a recent interview with me conducted over email, Designworks’ director of interaction design Matthew Potter explained the company is renowned for “[embracing] a culture of forward-thinking and innovative design to develop intelligent, beautiful, and deeply human solutions.” The company has proven instrumental in the design and development of innumerable cars and motorcycles from BMW, with Potter telling me Designworks most recently has been involved [...]