Home Blog Creating an Inclusive eCommerce Experience: Best Practices
Creating an Inclusive eCommerce Experience: Best Practices
Design & UX
Discover best practices for creating an inclusive eCommerce experience. Learn how to optimize your website for accessibility and expand your reach.
26 November 2024
Written by
Amber Qualm
Amber Qualm is an Accessibility Consultant working at Level Level. With over ten years of experience in digital product design, she combines her knowledge of user experience and accessibility to help companies, designers and developers create digital products that are accessible for all users.
Table of contents
Online shopping accessibility affects millions of people worldwide. According to the World Health Organisation, 16% of the global population experiences significant disabilities, yet many online shops remain difficult or impossible for them to use. This gap between potential and practice is stark – WebAIM’s 2024 report reveals that 95.9% of the top million websites had accessibility issues on their home pages.
Making an online shop accessible means ensuring everyone can browse products, understand options, and complete purchases independently. This includes people who use screen readers, those who rely on keyboard navigation, and shoppers who need clear, consistent layouts and instructions. Still, good accessibility practices benefit all users, improving the shopping [...]