Chasing the Web Accessibility Business Case – Part 2 |

Chasing the Web Accessibility Business Case – Part 2

Written on September 22, 2011

This blog post is part of a series of posts discussing the Business Case for Accessibility. In order to get a full view of the Business Case for Accessibility, I encourage you to read all posts in this series, links to which can be found at the bottom of this post

When hearing discussions regarding the business case for accessibility, accessibility advocates present a large number of arguments which justify making your site accessible. They’ll say “An accessible site makes your site better for SEO”. In the first post in this series, I discussed the types of things that you would want to look for when considering a business case for accessibility. Specifically, I mentioned that there are three things to consider when determining a good business case:

  • Will it increase our income?
  • Will it save us money?
  • Will it help us mitigate risk?
  • In order for any argument to pass muster with respect to advancing an “Accessibility Business Case”, it has to address one or more of the above items. The strength of the argument should be measured based upon how significant the impact is and how definitive the evidence is. Something [...]

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