When I began working with the IBM Accessibility team a few years ago, I asked a smart IBMer what the team needed to do to help IBMers to create more accessible products. His response was that we needed to stop telling people that creating inaccessible products would get them sued. Instead, we needed to get them to take the matter to heart. They should be empathic, or even better – excited, about making their product better for everyone.
So, we took a positive approach. Last year we released our IBM Equal Access Toolkit and introduced the idea of levels for accessibility. [...]