Can Website Accessibility Impact Search Rankings?
By Julia Travers
Published April 27, 2021
Making a website or mobile app accessible allows your organization to reach and interact with more people, including those with disabilities. Search engine optimization (SEO) — the practice of increasing the traffic to a site from a search engine — has some interesting overlaps with web accessibility. Some accessibility measures can improve your ranking in search engines so that web users will see your webpage sooner on Google or similar sites.
Perhaps the easiest way to understand the connection between web accessibility measures and SEO strategies is to consider that both approaches aim to make it easier to access and understand online content, either for human users or for the search bots that feed content to search engines. Providing clear and well-organized content can allow both people and bots to better find and navigate a site.
“There are solid business reasons for why accessibility should be a top consideration. Accessibility can have a positive effect on sales and SEO,” according [...]