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Bridging another digital divide: Accessibility for blind and low-vision consumers
May 2, 2023 | Article
Anne Kronschnabl Benjamim Vieira
Companies have an opportunity to build lasting relationships with consumers who are blind or low vision. Doing so requires a proactive, inclusive approach to digital.
(8 pages)
Undoubtedly, digital channels have made everyday tasks, from depositing checks to buying tonight’s dinner ingredients, easier and more convenient for many people. But digitization has not always led to an optimal customer experience for everyone. The more than two billion people worldwide who are blind or low vision are often left behind.1“Blindness and vision impairment,” WHO, October 13, 2022.
The language of vision disabilities
The language of “disability” continues to evolve as society grows increasingly aware of its impact on the equality of traditionally marginalized communities. There is much debate among those with lived experiences over what language is “best” and “appropriate.” One such debate centers on whether to use people-first [...]