AMC to Add Onscreen Captions at Some Locations

Business|AMC to Add Onscreen Captions at Some Locations

https://www.nytimes.com/2021/10/20/business/amc-theaters-open-captioning-deaf.html

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AMC to Add Onscreen Captions at Some Locations

The move was lauded by advocates for the deaf and the hard of hearing, but theater owners worry audiences don’t want captions.

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An AMC theater in Burbank, Calif. The chain said it would offer open captioning — in which captions are displayed on screen in a way similar to subtitles — at some of its locations.Credit…Philip Cheung for The New York Times

By Vimal Patel

Oct. 20, 2021

AMC Entertainment, the largest movie theater chain in the world, will offer open captioning at 240 locations in the United States, a move that the company’s chief executive described as “a real advance for those with hearing difficulties or where English is a second language.”

Movie theaters provide closed captioning through devices that some customers describe as inconvenient and prone to malfunctioning. Open captions, however, are displayed on the screen in a way similar to subtitles; everyone [...]