September 2025
Add an Accessibility Nutrition Label
Apple is about to drop Accessibility Nutrition labels on the App Store, offering users transparency about which accessibility features apps support. I’ve just completed an audit for one of these labels. Here’s what I learned.
Accessibility nutrition? Wut?
It’s exactly what it sounds like, minus the calories. A label that shows up on your app’s product page telling people which accessibility features it supports.
If someone needs VoiceOver to navigate, Larger Text to read, or prefers Dark Mode, they will be able to determine if your app works for them before downloading.
The labels start as voluntary, but will eventually become mandatory for new apps and updates. Translation: get ahead of this.
How the label appears on the App Store, showing supported accessibility features:
This is a helpful initiative that should push teams to consider the needs of their disabled and older users. My only gripe? They called it a Nutrition Label. Google “Apple Nutrition Label” and you’ll get a wall of apple nutrition facts. Plain language matters. I also think it would be helpful to show users the features an app doesn’t support.
How to audit your app
1. Watch Apple’s explainer video
This video steps you [...]