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Accessible Firebrand: Mark Alvis and Deneb Pulsipher
Every company is strongly invested in their brand colors, even when these don’t meet contrast ratio requirements against their site’s background color. From an accessibility specialist’s perspective, it’s essential to know where these colors cannot be used, but from a designer’s practical and aesthetic perspective, it’s important to know where and how they can safely be used to build brand identity.
In this session, Mark and Deneb explored how and why companies often use their brand colors in inaccessible ways. They discussed ways to demonstrate the problem to the company decision-makers, including tools to help illustrate it.
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