Australia, Disability, General accessibility
As a tourism operator you know, that like any business, you can’t ever be all things to all people. There are few businesses that will appeal across really broad demographics. That is why you will have worked out your most valuable market so that your marketing dollars are targeted at the right people.
Similarly, with accessibility, it is almost impossible to be suitable for all people who have accessibility needs. This is why, here at Travel For All, we dislike the phrasing “our property is accessible”. It is meaningless without a lot more information. How is it accessible and for who?
Accessibility is about a lot more than wheelchairs and assistance dogs. Even if your definition is about these things, it is important to remember that not every wheelchair or assistance dog user will have the same needs when visiting your property.
What you can do when it comes to accessibility is to provide more information so that people who have some access needs, can see what you offer and make the decision if a visit or stay with you will work for them.
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