Accessibility is Smart Business – The Hidden Size and Purchasing Power of People with Disabilities – Accessly

Accessibility is Smart Business – The Hidden Size and Purchasing Power of People with Disabilities

When website accessibility is mentioned as a growing trend or a necessary step to mitigate legal trouble, you usually get one of two responses:

  • There aren’t that many people that use the internet with disabilities, and they probably aren’t using our company website.
  • Bigger companies are the only ones at real risk here.
  • It’s a common misconception that the market for accessibility is small.

    That there aren’t a lot of people with disabilities that are prevented from using inaccessible websites.

    Or that it’s just not worth the money, time and effort required to do it.

    But that’s not true.

    The size of the disability market is and has been growing for years, and it’s a hidden fact that their discretionary spending power is impressive as compared to other markets.

    Here’s why accessibility is smart business, and why ignoring it isn’t.

    There are 61+ Million Americans With Disabilities (and it’s growing year by year)

    Ignoring those with disabilities isn’t just unfair for equal access… it’s terrible for your market share and your bottom line.

    Even if you are a small business or a niche company, the data [...]

    Read article at accessly.io

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