Accessibility for Marketers, Part 1: An Overview of Accessibility – TPGi

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Accessibility for Marketers, Part 1: An Overview of Accessibility

Marissa Sapega | January 12, 2021 | Business

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I know what you’re thinking. As a marketer, you’re already expected to stay up-to-date on constantly changing digital trends, new emerging technologies and platforms, and customer expectations. And now you’re being asked to load yet another “best practice” on your plate?

But wait! Before you close out this post and start watching a video of a kitten and a baby chick to soothe your jangled nerves, consider this: The majority of accessible marketing practices already align with what you (as a seasoned marketer) would be doing anyway to generate leads and sales. Yes, there are a few additional considerations you [...]

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